Brand Strategy •  Visual Identity • Brand Guide • Print Design • Digital Design

Comité Guatemalteco Oklahoma

Dedicated to the preservation and celebration of Guatemala's rich culture, traditions, art, and culinary heritage. It emphasizes the deep-rooted symbolism embodied by Guatemala's national bird, the Quetzal, the iconic Tikal Mayan ruins, and the Guatemalan Flag.

September 15th marks Guatemala Independence Day, where Comité Guatemalteco Oklahoma celebrates the biggest Guatemalan Festival of the year in Oklahoma City with Festival Chapín.

Endorsed by the Guatemalan President and Government.

  • The logo features a readable all-caps geometric sans-serif font, referencing the geometric style of Tikal and Guatemalan patterns for a modern yet grounded feel.

  • The color palette draws inspiration from Guatemala's diverse heritage, with shades of green symbolizing nature and the national bird (Quetzal), yellow and red representing freedom and protection, and blue representing peace and the country's location between oceans.

  • The typography combines a rounded serif font for a welcoming touch, reminiscent of hand-drawn Guatemalan signs, along with an easy-to-read supporting sans-serif font.

  • The brand incorporates iconic Mayan archaeological structures and the Quetzal, the national bird and a powerful symbol of Guatemalan culture, representing the deep-rooted significance cherished by the people.

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Bún Box